And despite all the network execs thinking it would fail, they greenlit X-Men based partially on the massive numbers X-Men #1 sold. This is too inside-comic-bookie.’” But once X-Men #1 sold eight million copies, it was clear Marvel’s mutants were a phenomenon they could not ignore.
Nobody in Hollywood believed the X-Men could be popular. X-Men producer Eric Lewald said years later, “Margaret Loesch had wanted to do the show for 10 years.
Only one woman believed in it: producer Margaret Loesch. At the time, being the comics industry’s biggest seller meant nothing to network execs. But no one had an interest in taking it to series. So much so, that in 1989, Marvel Productions produced an animated X-Men pilot, titled “ Pryde of the X-Men.” Primarily based on the team circa 1975-1984, the pilot aired occasionally in syndication. Throughout the ‘80s, X-Men was comics’ biggest franchise. Making X-Men: The Animated Series Possible
And it sealed the X-Men’s place as comics’ most beloved series. No pun intended, but it was a sales juggernaut. And it’s doubtful that anything will ever top it. To this day, no other comic has come close to selling what X-Men #1 sold in 1991. Kids and collectors needed to get each one, so they could unify them all into a single, action-packed image by artist Jim Lee. They mainly achieved this through the then-novel idea of the first issue coming in five different covers, spread out across a month. The X-Men #1 came along and sold a staggering eight million copies. A crown it held on to… for two whole months. Marvel’s X-Force #1 sold five million copies, taking the crown for the best-selling comic of all time. Comics like “ The Death of Superman” and Todd McFarlane’s Spider-Man (and later Spawn) started selling millions of single issues. Then, in the early ’90s, the collector’s market exploded. But it had been since the Golden Age of comics in the ’40s that they had sold in the millions. Throughout the 1980s, popular comics sold in the hundreds of thousands.
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